In 2009, the opening show of the Consumer Electronics Show (CES) was hosted by Steve Ballmer for the first time. In 2008, Microsoft wanted to purchase Yahoo (first completely, later partially) in order to strengthen its position on the search engine market vis-à-vis Google. On the advertisement side of the deal, Microsoft's Atlas ad-serving division became the exclusive provider of previously unsold advertising inventory on Viacom owned web sites. The deal also made Viacom a preferred publisher partner for casual game development and distribution through MSN and Windows. The deal allowed Microsoft to license many shows from Viacom owned cable television and film studios for use on Xbox Live and MSN.
] DreamWorks SKG and Microsoft formed a new company, DreamWorks Interactive (in 2000 acquired by Electronic Arts, which named it EA Los Angeles), to produce interactive and multimedia entertainment properties. The interface was discontinued in 1996 due to poor sales; Bill Gates later attributed its failure to hardware requirements that were too high for typical computers, and is widely regarded as one of Microsoft's most unsuccessful products. In October, Windows for Workgroups 3.1 was released with integrated networking abilities such as peer-to-peer file and printing sharing.
Later, in 2006, the company launched Microsoft adCenter, a service that offers pay per click advertisements, in an effort to further develop their search marketing revenue. In 2004, the company released Windows XP Media Center Edition 2005, a version of Windows XP designed for multimedia abilities, and Windows XP Starter Edition, a version of Windows XP with a smaller feature set designed for entry-level consumers. Windows Server 2003 was launched, featuring enhanced administration abilities, such as new user interfaces to server tools. In 2002, Microsoft launched the .NET initiative, along with new versions of some of its development products, such as Microsoft Visual Studio.
All models were 18 years of age or older at the time of depiction.
Word was first released in the spring of 1983, and free demonstration copies of the application were bundled with the November 1983 issue of PC World, making it one of the first programs to be distributed on-disk with a magazine. Gates said that doing so was not what InfoWorld phrased as a "big-time operation", but Microsoft spent aggressively, with a reportedly "unlimited" R&D budget despite others in the industry advising against overexpansion. Skeptics questioned the system software vendor's decision to produce application software.
On October 7, Microsoft acquired Ally.io, a software service that measures companies' progress against OKRs. The acquisition positioned Microsoft to grow its presence in the market of providing an online education to large numbers of people. In early September 2021, it was announced that the company had acquired Takelessons, an online platform which connects students and tutors in numerous subjects.
On July 19, 2024, 8.5 million Windows computers around the world suffered crashes and were unable to restart, resulting from a faulty update that American cybersecurity company CrowdStrike released for its Falcon Sensor security software. Meanwhile, that month, the company announced a subscription offering of artificial intelligence for small businesses via Copilot Pro. Microsoft also announced a new multi-year, multi-billion dollar investment deal with OpenAI.
The operating system was the first to require Microsoft Product Activation, an anti-piracy mechanism that requires users to activate the software with Microsoft within 30 days. The release included an updated version of the Windows 2000 kernel, enhanced DOS emulation abilities, and many of the home-user features found in previous consumer versions. It sported several new features such as enhanced multimedia abilities and consumer-oriented PC maintenance options, but is often regarded as one of the worst versions of Windows due to stability problems, restricted real mode DOS support and other issues. Microsoft, in 2000, released new products for all three lines of the company's flagship operating system, and saw the beginning of the end of one of its most prominent legal cases.
The Alliance for Affordable Internet (A4AI) was launched in October 2013 and Microsoft was part of the coalition of public and private organizations that also included Facebook, Intel and Google. On September 3, 2013, Microsoft agreed to buy Nokia's mobile unit for $7 billion (~$9.27 billion in 2024). To cope with the potential for an increase in demand for products and services, Microsoft opened a number of "holiday stores" across the U.S. to complement the increasing number of "bricks-and-mortar" Microsoft Stores that opened in 2012. On July 31, 2012, Microsoft launched the Outlook.com webmail service beta to compete with Gmail.
In January 2023, CEO Satya Nadella announced Microsoft would lay off some 10,000 employees. Microsoft has not released statements regarding Activision's recent legal controversies regarding employee abuse, but reports have alleged that Activision CEO Bobby Kotick, a major target of the controversy, will leave the company after the acquisition is finalized. Microsoft plans to incorporate Ally.io into its Viva family of employee experience products.
It was an immediate success; 5,000 cards, a large number given the microcomputer market at the time, were purchased in the initial three months at $349 (~$1,112 in 2024) each and it was Microsoft's number one revenue source in 1980. Microsoft also marketed through an Apple dealer in West Palm Beach, Florida two products for the Radio-Shack TRS-80. “What unites us all is our commitment to the user, whether the user is at their office, at their desk, or working somewhere out in the wild.” The app features Karaoke mode for any track in any app (lyrics optional), letting users sing along or create custom mixes instantly.
This effectively ended the formal business partnership between Gates and Allen, which had been strained months prior due to a contentious dispute over Microsoft equity. The company restructured on June 25, 1981, to become an incorporated business in its home state of Washington (with a further change of its name to "Microsoft Corporation, Inc."). The company's first international office was founded on lopebet November 1, 1978, in Japan, entitled "ASCII Microsoft" (now called "Microsoft Japan"), and on November 29, 1979, the term, "Microsoft" was first used by Bill Gates. Allen came up with the original name of Micro-Soft, a portmanteau of microcomputer and software. As of June 30, 2015, Microsoft has a global annual revenue of US$86.83 billion (~$112 billion in 2024) and 128,076 employees worldwide. In 1980, Microsoft formed a partnership with IBM to bundle Microsoft's operating system with IBM computers; with that deal, IBM paid Microsoft a royalty for every sale.
The new version of Microsoft's operating system boasted new features such as streamlined graphic user interface GUI and improved protected mode ability for the Intel 386 processor; it sold over 100,000 copies in two weeks. Microsoft Works, an integrated office program which combined features typically found in a word processor, spreadsheet, database and other office applications, saw its first release as an application for the Apple Macintosh towards the end of 1986. By then the company was the world's largest producer of software for personal computers—ahead of former leader Lotus—and published the three most-popular Macintosh business applications. (Earlier magazine on-disk distributions included Robert Uiterwyk's BASIC in the May 1977 issue of Information Age.) However, Xenix was never sold to end users directly although it was licensed to many software OEMs for resale. The first operating system publicly released by the company was a variant of Unix announced on August 25, 1980.